Chris Michaelides – UnReal Cyprus Chief Executive Orbiteer
TODAY: I am attending the Cyprus Hotel Association and HOFESA Annual Conference to learn more about the Cyprus accommodation sector and to seek information on new hotels, hotel renovations and innovative guest programs for publication in the UnReal-World.org Travelog online travel magazine.
My role at UnReal Cyprus: TBC
My professional background: TBC
How UnReal Cyprus can assist the Cyprus Visitor Accommodation Industry
1. UnReal for Businesses
If you run a business that does not have a website, claiming or creating an UnReal Point (URP) is probably just what you need. A QR code-equipped, geo-located, easy-to-update website for just €100 per year plus VAT.
Claim and improve your very own 'UnRealEstate' and make money by ‘renting out’ your advertising space to others, such as your suppliers or to other local businesses.
A URP has the functionality of a small multi-page website with several key advantages that are not provided on other platforms:
1. Your Business URP is easily updateable in words and images by you, or a designated member of your team, 24/7. At no extra cost.
2. This means you can use it tactically as part of your local store marketing and outreach to local customers, updating your special deals and prices immediately.
3. Your Business URP works on any mobile device, so your customers can access you on mobile, tablet and computer screens.
4. Your UnReal Business URP comes with a Quick Response (QR) code that takes your customers straight to your URP front page, to find out what you offer to entice them today. Put your QR code on brochures, business cards, and on your shop window – even on your counter – so people can always find out more about you. Then, as a ‘favourite’ URP/URL, your customers can access your business from anywhere, anytime that suits them.
5. Use the image gallery page to show great aspects of your business, such as your history, your renovations, your new products, your awards (your culinary delights, if you are a restaurant), and your staff. Caption each image to provide interesting information. We see galleries used to show menu items at restaurants, drinks at bars, on-special items in fashion stores, car parts on special at an auto store – even special antiques and collectible items from bric-a-brac stores. Use your sales and marketing imagination here.
6. UnReal Australia also provides for video and audio files in its upgraded packages. These can give you a real communication advantage with loyal customers and potential customers.
7. With UnReal Australia, you are not dealing with a machine, robot or algorithm, you are dealing with people. Eventually, as they are appointed, they are local people. That’s right, UnReal is setting up a nationwide local service structure in which you deal with a qualified person in your region. That person lives in your orbit (we call them Orbiteers) and they have a passion for helping your community to thrive and your local economy to grow. After all, our UnReal Orviteers are part of it too.
8. We donate URPs to charitable and sporting bodies in your community. It’s how we try to help the same organizations that you, as a local small business, also want to help. Most importantly, we are helping everyone to learn more about your region by geo-locating knowledge to inform, educate and entertain locals and visitors alike. You can be part of that too. Speak to your local Orbiteer.
9. UnReal Cyprus is a geo-located knowledge platform, the world’s first. As a subscriber, you ‘own’ and control your place on our platform (we call it your UnRealEstate). It is not social media.
10. UnReal Cyprus is unlike any other international platform in one major respect: We do not collect user data, other than what we publish. We do not use your data for advertising purposes and we certainly do not ‘sell’ your data or provide it to third parties. That makes UnReal World a very unusual tech platform indeed.
11. Best of all, UnReal costs just €100 (+VAT) a year. It’s fully functional. It’s under your control. It’s amazing. It’s UnReal!
12. Once you have joined UnReal, you can make money out of the advertising you place on your site. Each site has a 300x250 pixels rectangular advertising showcase that appears at the top of your main URP page, just below your logo and just above your main website news and information. You can place advertising made up to those dimensions, at a resolution of 72 dpi, by using the AdPack button on your URP Listings Dashboard. Select your pre-made artwork (there is a maximum of five ad slots, on rotation), and drop-and-drag them on to your control panel gallery, saving it to your URP. It costs just $22 (inc GST) each time you upload an AdPack. Here's what's unique about UnReal Australia: You can charge whatever you like for your ad spaces ($100, $100-a-month, $500?... it’s up to you and the marketing partnerships you make. You can do up to five (5) of these as rotating ads on your URP. If there are no ads loaded, the AdPack panel does not show to the public. UnReal AdPack is a brand-new opportunity for you extend your brand, thank your partners by providing complementary advertising, or make regular income through your UnRealEstate.
10. Use your imagination and innovate by using UnReal Cyprus to help your customers, help your community and, over the long run, develop your business in ways that have not been possible before.
UnRealAR for Bigger (and the Biggest) Businesses …
Everything in the preceding 12 points about UnReal Australia that applies to small-and-medium businesses also applies directly to bigger businesses.
It is still fundamentally about using UnReal Australia to communicate better in your local communities, help local economies, and make a positive difference to local people – your customers, potential customers and, of course, staff.
The big difference is, you are probably operating in many local communities – and you may need more URPs to cover your territory, or cover various aspects of your business or businesses geo-located to that particular site.
This, of course, also means you have more UnRealEstate available to draw advertising from suppliers and, perhaps, local merchants – or you could use some of your ad space for community and tourism-related messaging that helps your local area.
You will instinctively know how to tailor UnReal to draw your local customers closer. But just to help spur your imagination, and stir your marketing department’s creative juices, here are a few examples relating to Cyprus's accommodation sector:
HOTELS & RESORTS
Hotels and resorts can use several URPs on each property to assist different kinds of customers – and build your brand as an innovator.
For example, one URP could provide a property overview and links to your booking system. It could provide current specials and your loyalty program information. Another could provide historical information and images of your site, which may be of interest to visitors and locals alike.
Other URPs could be allocated to, and controlled by, managers at Restaurants (for, say, menus and specials), Bars (menus and entertainment), Recreational Facilities (class times, health and fitness messages, special benefits) and – in a new way of interrelating with business guests – Conferences.
Use a URP to personalize each conference, using the conference logo and publishing the day’s itinerary, program, presenter bios, conference papers and useful links. For Conferences, the URP could also be utilized by the organizer as part of the package, allowing instant updates and reminders to conference participants – who have all been given the relevant QR code.
Each URP has a unique QR code. The codes can be used on window stickers, cards, brochures and conference material, to assist your guests.
Remember, the more URPs a property is using, the more potential there is to draw income from your advertising spaces – from suppliers, commercial partners, local tourism bodies and local service providers. Or you may prefer to use your advertising space as a community service area, highlighting local attractions. It’s up to you.
And who knows what innovations you may bring through, every day, for your customers and guests, using UnReal Cyprus.
Get in touch with us in the first instance by contacting Chris Michaelides or e-mailing our UnReal World CEO Mike Sullivan: This email address is being protected from spambots. You need JavaScript enabled to view it.. Let us know whether you would prefer an e-mailed information response or a call back from your regional Orbiteer, and we guarantee an UnReal human being will be in touch within a few hours.
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